From Free-to-Air to FMCG Content Delivery: How the Australian Broadcasting Industry Needs to Adapt to Survive

21 Oct From Free-to-Air to FMCG Content Delivery: How the Australian Broadcasting Industry Needs to Adapt to Survive

What will Australian entertainment look like in 2020? Hostworks releases whitepaper on the future of Australian broadcasting

SYDNEY, Australia – 21, October, 2015 – Hostworks today released its vision for the future of the Australian broadcast and entertainment industry, in a whitepaper titled ‘From Free-to-Air to FMCG Content Delivery: How the Australian Broadcast Industry Needs to Adapt to Survive’.

The report, now available for download for free, explores the shift in consumer viewing habits towards a multi-platform subscription-based model, the implications of this for the future of traditional free-to-air and cable networks, and how those platforms might need to develop in order to remain competitive and relevant to the viewing public.

The whitepaper also offers insights into:

  • How entertainment in the digital age is produced, distributed and consumed – and what this means for networks
  • Why networks should embrace ‘FMCG thinking’ with frictionless supply chains and multi-shelf strategies for content
  • What the rise of social media and second screening means for modern audience engagement and revenue options
  • Why broadcasters should embrace intelligent placement of media using predictive market research algorithms.

“At no other time in the history of broadcasting has the industry had to face as many challenges as today,” said Will Berryman, CEO at Hostworks. “Media companies must be agile enough to capitalise not only on the platforms available to them now, but also new avenues for delivering their content that come into being in the future.”

Will Berryman, CEO at Hostworks, is available to further discuss the findings of the report, and offer insights into the state of the industry.

For more information, or an interview with a Hostworks, please contact:

Laura Manninen
Weber Shandwick PR for Hostworks
Phone: 02 9994 4465

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