30 Jun Southern Cross Austereo and Hostworks stream Coldplay Concert to over 60,000 people
SYDNEY, Monday 30 June, 2014 – On Thursday 19 June, international recording superstars Coldplay delighted a select number of fans with a special intimate and live performance at the Enmore Theatre in Sydney’s Inner West. While physical tickets to the gig were sparse, the event was attended by more than 60,000 virtual concertgoers. Privileged to have the opportunity to a partner with Southern Cross Austereo (SCA), Hostworks, coined the ‘digital roadies’, provided the technical support SCA to stream the audio of the performance around the world.
In an Australian first for both Coldplay and SCA, fans of the band were able to either log on to a specially designed microsite to access the live feed or tune in via SCA’s 90 mobile optimised websites and through 72 smartphone apps.
“With physical tickets to the concert in high demand, we were pleased to have been able to extend this performance to so many additional fans via the live stream,” said Will Berryman, CEO, Hostworks.
The online concert audience was predominantly Australian but listeners also tuned in from as far away as Belgium, Greece, Germany, the United States and the UK (see figure below).
The concert was streamed to fans via Hostworks’ Media Foundry service that delivers live and on-demand content, the entire show was streamed commercial free both online and to any mobile device with internet access. In order to provide this service SCA required a platform that would deliver the Coldplay live stream to a large international audience and work on every connected device.
“Within a very short turnaround time Hostworks were able to deliver a scalable solution that met our requirements and worked flawlessly. Hostworks were available to work with our SCA digital team before, during and after this event to ensure that all aspects of the solution were successfully executed,” said Darren Kerry, SCA’s Digital Design, Development and Operations Director.
“Working with the management and technical team at Hostworks makes delivering a massive international digital executions like this Coldplay live stream in short turnaround time achievable,” Kerry added.
At the peak of the concert the online audience peaked at 13,107 concurrent listeners.
“With Coldplay setting a new standard for audience engagement in Australia, I’m certain that we will see more recording artists extending the reach of their art and influence across innovative channels of digital, be it audio or video in the future,” Berryman concluded.
Photos of the event and the social feed can still be viewed at: http://www.coldplayaustralia.com.au/